We Are Undefeatable teams up with Bill Bailey to launch the S.O.F.A. workout

We Are Undefeatable is launching the new Sit On Fitness Apparatus (S.O.F.A.) workout, encouraging people with long term health conditions to move more at home by demonstrating how getting active can be both accessible and enjoyable - using just the sofa as equipment.

New research reveals that nearly one in four Brits were feeling inspired by the Summer of Sport, but a quarter struggle to incorporate exercise into their daily routines and are unsure where to begin when being more physically active.  

For the second year, renowned comedian Bill Bailey has teamed up with We Are Undefeatable to feature in a new comedic video to show how your sofa can become the ultimate fitness tool.

The S.O.F.A (Sit On Fitness Apparatus) campaign

As millions tuned in to watch an action-packed summer of sporting events, new research by national charity campaign, We Are Undefeatable, supported by 15 leading health and social care charities, reveals that almost a third (29%) have been inspired by the Summer of Sport.

A quarter of the nation still struggle to fit exercise movement into their daily routines and aren’t sure how to start being more physically active, which increases to 38% for those with long term health conditions.

To support people who are trying to improve their fitness, We Are Undefeatable has partnered with comedian Bill Bailey again to launch the S.O.F.A. (Sit On Fitness Apparatus) campaign, created to demonstrate just how convenient and accessible getting active can be.

Repurposing your sofa

In a hilarious new video, Bill Bailey reveals the ultimate whole-body fitness apparatus for this summer - the everyday sofa. This comes as research finds 30% of people believe having routines that can be done at home would help them stay active, which increases to 41% for those living with long term health conditions. Now, We Are Undefeatable’s S.O.F.A. workout routine makes it easier than ever to stay active during downtime without needing to leave the living room.

84% of people surveyed also admit say that their sofa is primarily used for watching TV, with a further 60% using it as a place for reading, and 53% for browsing their phones. However, 78% of people have never considered using their sofa for physical activity.

We Are Undefeatable is encouraging the nation to give the sofa a new purpose, as the average person spends 3 hours and 30 minutes watching TV or 35 minutes resting on their sofa each day. With the S.O.F.A routine, they can turn this time into an opportunity for increased daily activity.

Recognising that 54% of people feel too tired to be active and 48% of those surveyed are facing physical limitations, pain, or health issues, Bill Bailey, alongside We Are Undefeatable case study Tania, who lives with the after effects of cancer, and a personal trainer, have developed an easy-to-follow exercise video. This video features simple workout movements inspired by sport to demonstrate how people can transform their sofas into a piece of fitness equipment in their own homes.

Making home fitness regimes achievable

Duleep Allirajah, Chief Executive of Richmond Group of Charities and spokesperson for We Are Undefeatable said: “With this summer’s exciting sports events inspiring all of us to try new activities, it’s important to recognise that fitness routines can often seem intimidating or unmanageable, especially to those with long term health conditions."

"Through this campaign, we aim to redefine physical activity, making it achievable and realistic for everyone and we’re thrilled to once again partner with the incredible Bill Bailey, who brings this concept to life with his hilarious approach.”

Comedian and actor, Bill Bailey said: “I’m excited to be partnering with We Are Undefeatable for the second year, to continue to encourage people to be more active in whatever ways they can - big or small."

Get moving with S.O.F.A.

We Are Undefeatable is committed to demonstrating how an active lifestyle can be seamlessly and comfortably integrated into everyday life, particularly for those living with long-term health conditions.